{{ s.n }}
For partners
{{ s.name }}
{{ s.def }}
Duration
{{ s.dur }}
Who it is for
{{ s.who }}
What you get
{{ b }}
Overview
We run your partnerships function, end to end
Vendor
The company with the product
Learning technology, content, creation tools, certification.
Partner
The company with the relationships
Training providers, distributors, system integrators, resellers.
Buyer
The organisation that pays
Enterprises, government bodies, institutions, L&D teams.
Roobik works on this connection
1
We decide where the channel goes
Which markets, which type of partner, and what the economics need to be.
2
We find and select the partners
We map who sells to your buyers and test which ones have actually sold products like yours.
3
We negotiate the commercial terms
Margin, territory, exclusivity, targets, and what each side commits to.
4
We train and enable their sales team
Positioning, objections, pricing, and the demo, so they can sell without you in the room.
5
We keep the partnership selling
Weekly contact, deal support, pipeline reviews, and fixing what stops working.
Vendor
The company with the product
Learning technology, content, creation tools, certification.
Partner
The company with the relationships
Training providers, distributors, system integrators, resellers.
Buyer
The organisation that pays
Enterprises, government bodies, institutions, L&D teams.
1
We decide where the channel goes
Which markets, which type of partner, and what the economics need to be.
2
We find and select the partners
We map who sells to your buyers and test which ones have actually sold products like yours.
3
We negotiate the commercial terms
Margin, territory, exclusivity, targets, and what each side commits to.
4
We train and enable their sales team
Positioning, objections, pricing, and the demo, so they can sell without you in the room.
5
We keep the partnership selling
Weekly contact, deal support, pipeline reviews, and fixing what stops working.
Method
What makes a partnership sell?
A partner with the right logo and the wrong margin will not sell. The right margin with an untrained team will not sell. A trained team with no senior sponsor gets redirected by the end of the quarter.
{{ t.name }}
What has to be true
{{ condLead }}
What goes wrong
{{ condNote }}
Five conditions, all holding.
Services
Four situations, six services
Every engagement begins with a situation, not a stage. The four below cover almost everything we are called into, and each one points to the service that resolves it.
{{ it.n }}
For partners
{{ it.name }}
{{ it.d }}
Thank you. The Services Overview will be sent to you shortly.
Full scope and deliverables for all six services are set out in the Services Overview.
About
A small advisory, run by the people who do the work
Arman Arifi
Founder and principal consultant
Founded by Arman Arifi. Seven years selling learning products and three years building partnerships for learning technology vendors.
Roobik is a small advisory: the founder and two research associates. Every client is handled directly by them.
Work involving
Book a 30-minute partnership review
Thirty minutes on your current partner situation, and a straight answer on whether there is a case for doing anything.
Thank you. Your message has been received, and you will hear back shortly.